“Label-Free, On Purpose”: Oliveira da Serra revolutionizes with sustainable packaging

Oliveira da Serra, the most awarded Portuguese olive oil brand in the world, launched the first olive oil bottle in Portugal made from 100% recycled plastic and without a front label, under the concept “Label-Free, On Purpose.” This new packaging represents a sustainable leap, significantly reducing material use and the product's environmental footprint.

By removing the front label, Oliveira da Serra further reduces material waste, promoting a cleaner and more functional design. This disruptive solution reflects the brand's commitment to sustainability and transparency. All legal and essential information is now included on the back of the bottle, ensuring regulatory compliance.

“Doing good for the Earth is Oliveira da Serra’s primary commitment. We believe that innovation must always serve sustainability, and this packaging is a concrete example of how we fulfill that principle. We work daily to drive more responsible practices in the sector and inspire the category to innovate consciously, without compromising olive oil quality,” says Joana Oom de Sousa, Sustainability Director at Sovena.

Loara Costa, Sovena’s Marketing & Trade Marketing Director, adds: “This new packaging symbolizes our commitment to developing products that meet consumer needs without compromising the planet. It’s another step to ensure our consumers can choose more practical and eco-friendly solutions.”

The new bottle is now available at usual retail outlets, standing as a pioneering milestone in Portugal’s olive oil category.

Brand official pages: Site , Facebook , Instagram e Youtube.

Surreally good: new concept brings together Oliveira da Serra and Arcádia

Oliveira da Serra, the leading olive oil brand in Portugal, and Arcádia, a national reference in chocolate making, joined forces in a surprising partnership to launch a limited edition of dark chocolate truffles with Extra Virgin Olive Oil, under the concept “Surreally good.” This collaboration between two top Portuguese brands bets on innovation and the enhancement of olive oil through new gastronomic experiences.

Each box contains nine truffles that combine the intensity of chocolate with the smooth notes of olive oil, offering a unique sensory experience. This initiative is bold yet true to the quality and authenticity that distinguish both brands.

The new chocolates are available in selected Arcádia stores in Lisbon, Porto, and Algarve, as well as online. They are also sold directly at Lagar do Marmelo in Ferreira do Alentejo.

By merging tradition with innovation, this partnership reinforces both brands' ability to explore market trends, elevating olive oil into new culinary expressions and promising consumers a truly “surreal” taste experience.

Brand official pages: Site , Facebook , Instagram e Youtube.

Fula teaches how to turn used cooking oil into liquid soap

World Hand Hygiene Day (May 5) marked the launch of the 2nd edition of the Chef Cientista project, promoted by Fula and EcoX. This initiative brings science and environmental awareness to 39 schools in Greater Lisbon, involving around 6,000 students.

The project teaches children and teachers how to recycle Used Cooking Oil (UCO) and turn it into liquid soap using the Chef Cientista Kit, developed by Science4You. The kit includes all materials needed for the hands-on experiment.

Loara Costa, Sovena’s Marketing & Trade Marketing Director, highlighted the brands' commitment to promoting UCO recycling and encouraging sustainable habits from an early age. The activities are led by the Kico agency, specialized in children’s events and activities, ensuring an interactive and educational experience.

The partnership between Fula and EcoX strengthens the focus on sustainability and circular economy, showing how science can help protect the environment and educate future generations.

Brand official pages: Site , Facebook , Instagram e Youtube.

Fula at Panda Festival

Following the Festival's motto, Fula returns with the “Fula Superchefs School,” inviting children to discover the powers of creating, caring, and transforming through a fun and educational experience that promotes culinary experimentation and responsible practices. The event also features the new mascot, Super Fula, an original character who raises awareness among children about the importance of recycling and reusing used cooking oil in a playful and educational way.

Since its launch in 2008, the Panda Festival has brought joy to nearly a million spectators in over ten cities including Lisbon, Porto, Cascais, Oeiras, Matosinhos, Maia, Vila Nova de Gaia, Figueira, Viseu, Leiria, and Albufeira.

Brand official pages: Site , Facebook , Instagram e Youtube.

Salutem continues to invest in quality and innovation

Salutem’s recent innovation in its granola base, with a higher content of whole grain oats, earned it the 2025 Product of the Year award in its category by Portuguese consumers. This improvement, introduced in all four products in the range – Superior Granola, Seed and Nut Granola, Chocolate and Coconut Granola, and Red Berry Granola – reinforces the brand’s commitment to offering options aligned with modern consumption concerns.

Meanwhile, the Extruded Plant-Based Rice Cakes – Oat Cakes, Mini Lentil Cakes with Cheese and Truffle, and Mini Lentil Cakes with Blue Cheese – were winners in the Healthy Snacks category.

With a continued focus on innovation, the brand will launch more products throughout the year, including Banana Mini Cakes and Coconut Mini Cakes – irresistible and unique novelties in the market.

Salutem supports the Sempre Mulher Run for the second consecutive year as official sponsor

The Sempre Mulher Run has become a benchmark in raising awareness and funds for the fight against breast cancer, attracting thousands of participants each year. More than a food brand, Salutem aims to be present in moments that make a difference in people's lives, supporting meaningful causes and encouraging more balanced daily choices, reinforcing its commitment to well-being and quality of life.

Andorinha delivers sensory experience at DiamondMall, Belo Horizonte

For the first time in Minas Gerais, Andorinha olive oil hosted a sensory and gastronomic activation aimed at local consumers. The event at DiamondMall in Belo Horizonte offers an immersive journey into the world of olive oils, highlighting the production process—from the arrival of olives to product packaging—while promoting healthier eating habits.

With a personalized cart, the brand showcases its full portfolio, including new products like OLI and First Harvest, the Revoa Project, and its Special line such as Discover Olive Oil, Vintage, and Organic. Visitors also have the chance to taste different olive oil profiles, exploring flavors, aromas, and pairings.

This is the second time Andorinha offers an immersive experience in shopping centers and the first time outside São Paulo state. The initiative reinforces the brand’s commitment to consumer education, bringing the culture of olive oil closer in an interactive, accessible, and innovative way.

Andorinha debuts at São João de Caruaru

Andorinha olive oil is one of the official sponsors of São João de Caruaru 2025, one of Brazil’s largest and most traditional popular festivals. This marks the first time an olive oil brand has formed an official partnership with the event, which transforms the city of Caruaru (PE) into a vibrant cultural hub during June.

The initiative reinforces the brand’s positioning in the Northeast and its commitment to valuing Brazilian culture in its many expressions. By partnering with such a relevant event with strong regional identity, Andorinha reaffirms its role as a brand that respects and celebrates local traditions.

During the festival, the brand will have exclusive visibility in official retail points and will be featured in the support materials of participating restaurants, creating opportunities to promote olive oil awareness and its various uses in everyday cooking.

Participation in São João de Caruaru is a key step in Andorinha’s strategy to connect with the Northeastern audience, strengthening its bond with local consumers, showcasing its full portfolio, and contributing to one of the country’s most iconic celebrations.

Andorinha shines at Taste São Paulo Festival

Andorinha participated in another edition of the Taste São Paulo Festival, one of Brazil’s premier culinary events, held at Villa-Lobos Park in São Paulo. With a dedicated space, the brand hosted classes, tastings, and sensory experiences that brought the public closer to the world of olive oil, reinforcing its commitment to food education and culture.

Throughout the event, visitors joined special classes, guided tastings, and sensory experiences. They also discovered the brand’s latest releases in Brazil, such as Oli—a customizable olive oil that allows the creation of blends with varying intensities—and First Harvest, the freshest oil of the season.

The major highlight this year was the focus on educational content led by guest chefs, underscoring the essential role of olive oil in gastronomy.

This initiative reinforced Andorinha’s commitment to food education, sustainability, and strengthening consumer relationships through interactive and immersive experiences.