“COOL IS CONTROLLING EVERYTHING LIKE A STREAM OF OLIVE OIL” - Oliveira da Serra launches new doser

Oliveira da Serra, the olive oil brand trusted by the Portuguese, announces the launch of the new GIRA doser, an innovation that gives consumers total effortless control over the quantity and flow of olive oil. The launch is supported by the campaign “Cool is controlling everything like a stream of olive oil”, which creatively explores the concept of control in everyday life.

Official brand pages: Site , Facebook , Instagram and Youtube.

“FIRST-CLASS PEOPLE” - Oliveira da Serra pays tribute to its team in a new first harvest edition

Oliveira da Serra, the Portuguese olive oil brand trusted by consumers, launches the 2025/2026 First Harvest Olive Oil, a special edition produced from the year’s first olives. Under the concept “First-Class People”, this new edition arrives with a renewed purpose: to pay tribute to the people who work every day in the olive groves and mills, ensuring the quality of the olive oil that reaches Portuguese tables.

Official brand pages: Site , Facebook , Instagram and Youtube.

“BEST OLIVE OIL IN THE WORLD” - Oliveira da Serra launches limited edition of internationally awarded olive oil

Oliveira da Serra, the leading olive oil brand in Portugal, has launched a limited edition of Extra Virgin Olive Oil, internationally distinguished as the best in the world at the prestigious Mario Solinas Award 2025, presented by the International Olive Council (IOC).

Launch of the New Fula Super 5

Fula takes a step forward in category innovation with the launch of the new Fula Super 5, a next-generation vegetable oil that combines culinary performance with five distinct benefits: frying with improved texture, a milder flavor and extra crispiness, next-generation anti-frying-odor technology, and a high content of vitamin E and vitamin D.

Under the tagline “For those who are always ahead in the kitchen”, the campaign debuted with a humorous film following a couple over six decades. The storyline highlights their playful rivalry, shaped by the domestic innovations of each era, from the toaster to the hand blender. This competition culminates in 2025, when both reveal the true major breakthrough: the new Fula Super 5, the oil that allows them to remain ahead in the kitchen.

The campaign was present across TV, out-of-home, digital, PR, and included in an event at O Boteco, the restaurant of chef Kiko Martins, attended by influencers and media representatives.

The campaign film is available here. Ready to try it?

Official brand pages: Site , Facebook , Instagram and Youtube.

Fula and Sushi at Home: A Collaboration That Surprised Once Again

In November, Fula partnered once again with Sushi at Home with a new exclusive creation: the Fula Hot Doggu, a sushi-style reinterpretation of the classic hot dog. This limited edition was available in all stores throughout the month.

The activation included communication across both brands’ social media channels, an Instagram giveaway, and an internal tasting giving all employees the opportunity to try the sushi.

This initiative marked the third consecutive year of collaboration between the brands, reinforcing Fula’s ongoing commitment to innovation, new consumption occasions, and distinctive brand experiences.

Official brand pages: Site , Facebook , Instagram and Youtube.

Fula and Chulé: Together for a Good Cause

Fula has once again joined forces with Portuguese brand Chulé in a charitable initiative taking place throughout December. The themed Fula socks are available at Chulé pop-up stores — at Oeiras Parque and Amoreiras — and with the purchase of a pair of Fula socks, a Fula spatula is also offered.

100% of the proceeds are donated to SOUMA, an association that supports families in situations of social vulnerability in the city of Lisbon, promoting autonomy, inclusion, and improved living conditions. In total, more than 200 families benefit directly from this support.

This initiative reinforces the brand’s creative spirit and Fula’s continued commitment to projects that generate a positive impact within the community.

Andorinha Launches New Pouring Spout

A reference in quality and pioneering spirit, Andorinha launches an exclusive pouring spout that allows the olive oil flow to be adjusted with a simple twist ensuring greater control, convenience, and conscious consumption. Applied across the entire portfolio of glass bottles, the innovation helps prevent waste, gives autonomy to consumers, and reinforces the brand’s commitment to sustainability and a personalized kitchen experience.

The innovation is supported by a 360º campaign developed by Ampfy, under the concept “Open, Twist, Pour”, celebrating each person’s individual taste. Featuring Rita Lobo and Narcisa Tamborindeguy, communication highlights the freedom to choose how to use olive oil across different platforms and formats.

Casa Andorinha Opens in Rio de Janeiro with a Unique Sensory Experience Around Olive Oil

Casa Andorinha arrived in Rio de Janeiro with an immersive, free, and inclusive experience combining gastronomy, education, and sensory exploration, running on weekends until October 19 in Botafogo. The space allowed visitors to explore aromas, flavors, textures, stories of olive oil, create their own blends, take part in tastings, and learn about the production process. The experience was designed for all audiences, including wheelchair accessibility and materials in braille.

The project included an exclusive Emporium featuring limited-edition products developed in partnership with local and national brands, as well as a restaurant in collaboration with Sofia, curated by chef Katia Barbosa, who used olive oil in all recipes, including desserts and the traditional feijoada fritter. The initiative celebrated the culture, history, and versatility of olive oil offering a complete experience that combined flavor, Brazilian identity, and learning around this essential ingredient.

Are you feeling hungry?

Salutem, a pioneer brand in healthy eating in Portugal since 1954, launches its first multi-channel campaign, marking the brand’s repositioning and strengthening its connection with different generations. Under the tagline “Are you feeling hungry?”, the campaign links the pleasure of eating with product quality, advocating that a balanced diet can — and should — be delicious.

This new chapter reflects Salutem’s ambition to be present across every stage of the food journey, simplifying choices, democratizing access to nutritious products, and promoting small daily changes with a positive impact on well-being. The brand adopts a closer, more contemporary, and humorous tone targeting those who are beginning or already transitioning to a healthier lifestyle, while maintaining its commitment to innovating “for life.”