Oliveira da Serra Launches Premium Range of Monovarietal Olive Oils

Oliveira da Serra, the olive oil brand trusted by the Portuguese, announces the launch of its new premium range of monovarietal olive oils, composed of three references produced exclusively from Portuguese olive varieties – Cobrançosa, Galega, and Cordovil. Under the motto “The best of our soil. Solo,” the new range highlights the richness and authenticity of the national olive-growing heritage, offering different tasting experiences through the unique sensory profiles of each variety.

Produced in 100% national olive groves, these new extra virgin olive oils were developed to showcase the identity of each olive variety. Unlike traditional blends, monovarietal oils allow a more intense exploration of the aromas, flavors, and characteristics that distinguish each origin, inviting consumers to discover new pairings at the table.

Brand official pages: Site , Facebook , Instagram and Youtube.

Oliveira da Serra Launches QB SQUIZ, Portugal’s First “Squeeze” Olive Oil

Oliveira da Serra presents QB Squiz, the first squeeze-format olive oil in Portugal, created to match the way people cook today: with less formality, more speed, and a greater willingness to experiment. It is a Portuguese extra virgin olive oil with a maximum acidity of 0.5%, in a 500 ml bottle that allows direct application onto food with a simple squeeze, ensuring greater dosing precision, less waste, and more convenience in the kitchen.

Designed for dynamic routines—from quick weekday meals to last-minute cooking improvisations—QB Squiz makes olive oil use more intuitive and spontaneous. The squeeze format allows users to quickly switch from a light drizzle to a more generous pour, adapting both to preparation and finishing touches. Cooking thus becomes a more fluid gesture, adjusted to the moment’s needs, without compromising the flavor or quality that the brand represents.

The name QB Squiz comes from the fusion of the “Quanto Basta” universe and the word “squeeze,” bringing language closer to the gesture that defines the product: squeeze to apply. It is a short and memorable name that conveys lightness, modernity, and a more relaxed approach, reinforcing the idea that olive oil can be present in more everyday moments in a simple and creative way.

Integrated into the QB – “Quanto Basta” – line alongside QB Spray, now with a refreshed image, QB Squiz strengthens the ambition to make olive oil more functional and aligned with the expectations of a new generation of consumers. Together, these formats aim to transform olive oil into a simple, precise, and modern gesture, reaffirming Oliveira da Serra’s pioneering role in functional innovation within the category and in the way olive oil is integrated into daily life.

Brand official pages: Site , Facebook , Instagram and Youtube.

Oliveira da Serra and Bluey Join Forces to Launch Special Oliveirinha Oil Collection

Oliveira da Serra presents a special edition of Oliveirinha olive oil in partnership with the children’s character Bluey, reinforcing the brand’s positioning within the family universe and its commitment to promoting balanced eating habits from an early age.

The initiative brings together two worlds strongly connected to families—food and children’s storytelling—with the aim of making mealtime moments more engaging, educational, and meaningful. The product maintains its mild extra virgin olive oil, developed with children in mind, and now comes with four collectible labels inspired by the series.

The collection aims to introduce children to the world of food in a simple and playful way, contributing to food literacy in everyday family life.

Brand official pages: Site , Facebook , Instagram and Youtube.

Oliveira da Serra “O Lagar” Ranked Among the Top 10 Olive Oils in the World

Oliveira da Serra “O Lagar” olive oil has been distinguished by the World’s Best Healthy EVOO Contest (WBHEC) as one of the top 10 olive oils in the world in the category of healthy fatty acid composition. The reference achieved 7th place in the international ranking, which evaluates the nutritional quality of extra virgin olive oils based on scientific criteria.

The distinction recognizes the oil’s fatty acid profile, one of the main indicators of its nutritional quality, and highlights the excellence of Portuguese olive oil in an international context focused on the relationship between food and health.

Produced from carefully selected olives and through processes that preserve its natural compounds, Oliveira da Serra “O Lagar” is one of the brand’s most awarded references. The WBHEC competition differs from traditional contests by evaluating nutritional properties and bioactive compounds naturally present in extra virgin olive oil, using certified laboratory analyses.

This recognition reinforces Oliveira da Serra’s commitment to producing olive oils that combine quality, innovation, and nutritional value, contributing to positioning Portugal as a global reference in premium olive oil production

Brand official pages: Site , Facebook , Instagram and Youtube.

Fula Brings World Cup Spirit to the Kitchen with “Craques da Crocância 2026”

This year, Fula embraced one of the most important moments in the sports calendar by bringing the World Cup spirit into a space where everyone comes together: the kitchen. This gave rise to “Craques da Crocância 2026”, a digital campaign developed with Chef Kiko Martins and several influencers, transforming the energy of the game into a celebration of snacks, flavors, and sharing.

Based on the idea that there is no match without snacks—and no snacks without Fula—the campaign is built around a message closely connected to consumers’ everyday lives. Throughout the content, combinations of typical dishes from different countries are explored, showing that even when there is rivalry on the field, there is always room in the kitchen for unexpected, harmonious, and flavorful pairings. More than competing, it is about sharing.

With this initiative, Fula reinforces its presence in moments of social gathering that bring together friends, family, and good food. Because, regardless of the result on the field, it is around the table that the best moments are celebrated.

Official brand pages: Site , Facebook , Instagram and Youtube.

Fula Launches Web Series “Do more with Fula” in Partnership with Chef Kiko

In March, Fula took another step in its strategy of proximity and relevance with the launch of the web series “Do more with Fula”, developed in partnership with Chef Kiko Martins. This initiative reinforces the brand’s investment in digital content that goes beyond inspiration, adding a more practical and educational dimension to everyday cooking.

More than just a recipe series, the project has a clear goal: to help consumers make better use of cooking oil by exploring its potential across different culinary techniques. At its core is the idea that better cooking does not necessarily depend on more complex recipes, but rather on the correct application of simple techniques.

Throughout the episodes, Chef Kiko Martins demonstrates techniques such as searing, sautéing, frying, and marinating, highlighting the role of cooking oil in different stages of preparation—not just frying. The approach is practical, accessible, and straightforward, designed to increase confidence in the kitchen regardless of cooking experience.

This project also reflects the brand’s positioning, “Ready to try?”, transforming it into relevant and actionable content. By investing in an educational web series, Fula strengthens its role as a daily cooking partner, not only inspiring consumers but also promoting more conscious, confident, and informed use of its products.

Access the Web Series here.

Official brand pages: Site , Facebook , Instagram and Youtube.

Andorinha Kiosk: the olive oil that gets closer to People

An annual brand experience circuit that travels through strategic squares across Brazil, bringing the world of olive oil closer to consumers. More than a sales point, the Andorinha Kiosk is a space for discovery, where the brand connects with people’s daily lives through sensory, educational, and interactive experiences that reinforce the relevance of the category and encourages trial and purchase across the full portfolio.

With an itinerant format, the kiosk was designed to democratize knowledge about olive oil in a light and accessible environment. Visitors are invited to taste different labels, understand the characteristics and uses of each olive oil, and explore—from classics to special editions—all in one place, strengthening the bond with the brand and integrating olive oil into more everyday moments.

Among the highlights is Oli, an exclusive experience that allows consumers to create their own blend by combining three intensity levels to find the ideal flavor profile. The space also features Olive Oil Spray, the Revoa Project—with 100% of profits donated to Peripheral Gastronomy—, the Vintage range with refined notes also suitable for desserts, and Primeira Colheita, a special edition designed by visual artist, embroiderer, and graphic designer Juliana Mota.

All glass bottles available at the kiosk feature the new Andorinha pourer, designed to offer greater precision, control oil flow, and reduce waste—turning serving into another moment of care and attention at the table.

Andorinha at APAS Show 2026 with Innovation and Table Experiences

Andorinha was present at APAS SHOW 2026, held in May in São Paulo. In its 40th edition, the event is recognized as the largest festival in the modern retail sector and the main meeting point for the food and beverage industry in the Americas, bringing together leading industry and retail players.

After participating in the 2023 and 2024 editions, Andorinha returned to the fair with a stand showcasing its full portfolio, new launches, and interactive experiences, reinforcing its commitment to category development and closer engagement with consumers and partners. Inspired by the world of olive oil, the space featured a central installation shaped like an olive tree and several stations dedicated to experimentation and discovery.

The main highlight is OLI, an unprecedented innovation in the category that allows consumers to create their own olive oil blend by combining three intensity levels. In an interactive station, visitors could experiment with personalized combinations and discover a new way of exploring the world of olive oil.

The brand also presented its first licensed product, developed in partnership with BBC Studios and inspired by the animated series Bluey. Designed for the whole family—from early food introduction to lifelong consumption—this launch is expected to reach the market in the second half of the year.

In addition to these innovations, the stand brought together Andorinha’s full portfolio, including classic and special labels such as the Revoa Project (which donates 100% of profits to Peripheral Gastronomy), Vintage, Organic, and Primeira Colheita, which features a special new label edition. Visitors could also take part in tastings and learn about the new Andorinha Pourer, present in all glass bottles, designed to provide greater precision when serving and better control of oil flow, helping reduce waste.

Salutem strengthens positioning with the return of the “Estás com FOMO?” campaign

Salutem, a pioneering healthy food brand in Portugal since 1954, has relaunched its multichannel campaign “Are You Feeling FOMO?” to reinforce its repositioning and connect with different generations of consumers. Present across radio, digital, social media, point of sale, and television, the campaign highlights the brand as an option for those seeking a balanced diet without giving up pleasure and taste.

Inspired by the “Fear of Missing Out” concept, the campaign plays on the dual meaning of “FOMO” and “hunger,” encouraging consumers to try Salutem products. In 2026, the campaign returns with a stronger presence across multiple communication formats, including brand activations on Secret Story and sponsorship presence in the soap opera Terra Forte, using a light and approachable tone that consolidates Salutem as a brand that makes balanced eating more accessible and uncomplicated.

Salutem launches Crunchy Muesli To Go

Salutem has launched its new Crunchy Muesli To Go, available in “Oats & Honey” and “Chocolate & Almond” variants, designed for consumers looking for quick, practical, and tasty options for everyday life. With individual 70-gram packs, these products were developed to support busy routines, offering a convenient solution for balanced breakfasts or snacks, whether at work, school, or on the go.

The new range focuses on nutritious and energizing combinations: the “Oats & Honey” version stands out for its whole oat flakes and its fiber and beta-glucan content, which help promote satiety. The “Chocolate & Almond” option combines whole oats, dark chocolate, and almonds, bringing together antioxidant properties, fiber, magnesium, and healthy fats. Both references reinforce the brand’s commitment to combining convenience, taste, and nutritional balance in an easy-to-carry format.