Sovena strengthens its global presence in 2024 with participation in international fairs

In 2024, we participated in several international fairs, where we promoted our products, presented our new offerings, and established new business connections. Among the fairs we attended, we highlight Sial Paris, Gulfood in Dubai, Sial Shanghai, Foodex in Tokyo, PLMA in Amsterdam, PLMA Chicago, and Alimentaria in Barcelona, reinforcing our global presence and our commitment to innovation and quality.

Sovena Leadership Meeting

In October, the Annual Sovena Leadership Meeting 2024 took place, under the theme Spreading Roots.

Every year, for two days, Sovena Group leaders from all geographies come together to share experiences, knowledge, and strategic vision, with the aim of reinforcing team spirit and commitment to our purpose: Feeding Futures.

Renewal of efr Certification (Portugal)

On December 19th, the second follow-up audit for the efr (Family-Responsible Companies) Certification was held in Portugal, and it was successfully completed. Our continuous effort to find a balance between professional and personal life is reflected in our commitment to Reconciliation, which was once again recognized in the External Audit by APCER and the MásFamília Foundation.

Sovena Day – Portugal and Spain

Sovena Days are moments of sharing knowledge and connecting with what we do at Sovena, from the fields to the industrial units. We do our best to give our colleagues an insight into what we do.

This year, we held two editions of Sovena Day – Factories in Portugal, where we visited our industrial units in Barreiro and Palença, to which we extend our thanks for all their organization and hospitality. We also held two editions of Sovena Day Olive Grove, one in Portugal with the collaboration of the Nutrifarms team and another in Spain with the collaboration of the Monteolivo team.

Sovena Days are dedicated to learning and strengthening team spirit, and we look forward to the participation of new colleagues in the 2025 editions.

Health and well-being initiatives promoted at the Barreiro Industrial Unit

In Barreiro, promoting the health and well-being of employees has been a priority, with several initiatives carried out in recent months as part of occupational health and safety efforts. On World Mental Health Day, October 10th, a campaign was launched focusing on safety and health promotion, highlighting the importance of mental health care. In November, the actions focused on healthy lifestyle habits, with Quick Massage sessions to alleviate stress and the celebration of São Martinho, which provided moments of socializing among employees. Respiratory screenings, including spirometry tests, were also conducted to promote respiratory health, and a health workshop was held with Dr. Armando Felgueiras, who shared valuable advice on prevention and quality of life. These initiatives reflect the commitment to the well-being of employees in Barreiro and the continuous improvement of occupational health and safety conditions.

Campaign dedicated to healthy living habits at the Palença Industrial Unit

During the first week of November, a campaign dedicated to Healthy Lifestyle Habits was held at the Palença Industrial Unit, as part of the commitment to occupational health and safety. The campaign featured one initiative per day, starting with the daily publication of a healthy mug cake recipe, presented on the cafeteria placemats. Additionally, a day of Quick Massage sessions was organized, providing relaxation and well-being moments for employees.

As is customary, healthy breakfast kits, consisting of juice, sandwiches, dried fruits, and healthy chocolate cake, were distributed to all employees. On November 8th, in celebration of European Nutrition and Healthy Lifestyle Day, the cafeteria menu was dedicated to this theme, reinforcing the importance of a balanced diet.

The campaign concluded on São Martinho Day (November 11th) with a traditional chestnut roasting, followed by the distribution of hot chestnuts in bags to all employees.

Sovena USA highlights charitable initiatives in various communities

On Thanksgiving Day (November 28), Sovena USA held its Third Annual Turkey Giveaway, providing more than 150 turkeys to employees and donating the remainder to local Rescue Missions. The team, with a spirit of solidarity, assisted with the distribution, making this event special and meaningful for everyone. This gesture aims to support employees during a challenging season, and we are deeply grateful for their dedication to the success of Sovena USA.

During the holidays, Sovena USA will donate $15,000 and over 200 bottles of oil to local charities, including Rescue Missions, veterans' organizations, and food banks. "At the heart of Sovena, our employees have a desire to make a difference, whether through sustainable practices, healthy products, or supporting local organizations. We are proud to contribute to our community, especially during the holidays," said David Winberg, Human Resources Director at Sovena USA.

Innovation and sustainability in the avocado oil sector at Sovena Colombia

Avocado oil consumption is a global trend, reflecting an increasing preference for more conscious eating habits. This growth translates into a rising demand from customers in numerous countries around the world.

It is important to highlight that Sovena Colombia is the first avocado oil processing company in the country, having achieved its purchase goals during 2024 (9,100 tons of raw material).

Recently, it was awarded the "III Sustainable Architecture Excellence Award" by the Colombian Society of Architects, in the commercial and industrial category. Our factory promotes, through architecture, an integrated vision of sustainability, using cutting-edge technology to maximize energy efficiency and reduce environmental impact.

Success and growth mark the year for Sovena Angola

One year after the start of operations in Angola, Sovena has already moved more than 13,000 tons of oil, imported by sea and distributed across various provinces for refining. Almost the entire volume was packaged under the Fula brand.

In addition, Sovena Angola now has its own fleet, consisting of 12 isothermal tanks, which are in the final stages of preparation to optimize logistics and product distribution in the country.

Fula launches advertising campaign in Angola with the slogan 'Take care of your family with love'

Fula recently launched its new advertising campaign in the Angolan market with the slogan "Care for your family with love." This campaign reflects the brand's commitment to promoting values of care and family unity, in line with local needs and traditions.

The campaign has been ongoing in Angola since October and will run until December, encompassing a comprehensive communication strategy that includes TV, radio, billboards in six provinces, in-store presence, and integration into ATM terminals.

This year, Fula will also sponsor the "Countdown" for the New Year's Eve 2024/2025, which will be broadcast on an Angolan television channel.

Watch the campaign video here.